A secret presentation reveals the digital playbook Cambridge Analytica used to target US voters for Trump in 2016.
The secret blueprint for how Cambridge Analytica claimed to have helped Donald Trump win the presidency has been leaked — and it’s a chilling look inside the future of political manipulation.
The 27-page internal presentation, obtained by The Guardian, details the techniques used to micro-target voters across Google, Snapchat, Twitter, Facebook, and YouTube. According to Brittany Kaiser, a former Cambridge Analytica business development director, the document was used after the election to show off the campaign’s success to both past and potential clients.
The document reveals how intensive voter surveys, sophisticated data modeling, and performance-optimizing algorithms enabled the Trump campaign to tailor 10,000 different ads to hyper-specific audiences in the months leading up to the election. Those ads were seen billions of times — and they worked.
The leaked presentation was shown to staff in Cambridge Analytica offices in London, New York, and Washington DC, offering a behind-the-scenes look at how one of the most controversial political firms of the 21st century reshaped the American electorate.
Kaiser, now a whistleblower, has expressed regret over her role in the operation. But the techniques pioneered by Cambridge Analytica remain part of the political toolkit — and their legacy continues to influence elections around the world.
Click the link to read more, from The Gaurdian, and examine the data yourself.
Comments